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The Drum

Cadbury: Golden Goobilee by Elvis

Agency: Elvis
Client: Cadbury
Date: Jan 2021
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Cadbury is marking the 50th birthday of its iconic Creme Egg with a 'Golden Goobilee' celebrations, as the Easter treat returns to stores nationwide. To mark five delicious decades, Cadbury is celebrating all the playful ways people like to enjoy their Creme Egg with a celebration befitting of this British icon’s milestone birthday.

Cadbury Creme Egg’s iconic campaigns have been entertaining the nation for the last 50 years. Which is why, last year, Cadbury launched ‘EATertainment,’ in partnership with creative agency Elvis, and put the eating experience back at the heart of its core campaign. This year, EATertainment is back in an all season long birthday celebration for the nation.

The campaign centres around a hero film celebrating the different ways Cadbury Creme Egg fans have enjoyed their favourite Easter treat fors the last 50 years - whether they are a licker, dipper, baker, 'eggspert', or sharer. This will be supported by social and digital activity including Mondelez UK’s debut on social platform Tik Tok, with assets especially designed to encourage as many people as possible to get involved in the Golden Goobilee birthday celebrations.


Client - Mondelez

Raphael Capitani, Brand Manager Mondelez

Imogen Davis, Brand Executive, Mondelez

Creative Agency - Elvis

Creative Director – Rob Griffiths

Creative Director – James Hudson

Executive Creative Director – Neale Horrigan

Senior Account Director – Keelie Lynch

Account Manager – Sasha Bachir

Managing Director – Caroline Davison

Creative Producer – Joe Revens

Planning Director – Camilla Yates

Tech Lead – Jason Garfield

Motion Designer – Bene Tanser

Senior Designer – Neil Carding

Designer – Beth Stanbridge

Media Agency - Carat

PR Agency - Golin

Website & eCRM - Elvis