Cadbury is marking the 50th birthday of its iconic Creme Egg with a 'Golden Goobilee' celebrations, as the Easter treat returns to stores nationwide. To mark five delicious decades, Cadbury is celebrating all the playful ways people like to enjoy their Creme Egg with a celebration befitting of this British icon’s milestone birthday.
Cadbury Creme Egg’s iconic campaigns have been entertaining the nation for the last 50 years. Which is why, last year, Cadbury launched ‘EATertainment,’ in partnership with creative agency Elvis, and put the eating experience back at the heart of its core campaign. This year, EATertainment is back in an all season long birthday celebration for the nation.
The campaign centres around a hero film celebrating the different ways Cadbury Creme Egg fans have enjoyed their favourite Easter treat fors the last 50 years - whether they are a licker, dipper, baker, 'eggspert', or sharer. This will be supported by social and digital activity including Mondelez UK’s debut on social platform Tik Tok, with assets especially designed to encourage as many people as possible to get involved in the Golden Goobilee birthday celebrations.
Client - Mondelez
Raphael Capitani, Brand Manager Mondelez
Imogen Davis, Brand Executive, Mondelez
Creative Agency - Elvis
Creative Director – Rob Griffiths
Creative Director – James Hudson
Executive Creative Director – Neale Horrigan
Senior Account Director – Keelie Lynch
Account Manager – Sasha Bachir
Managing Director – Caroline Davison
Creative Producer – Joe Revens
Planning Director – Camilla Yates
Tech Lead – Jason Garfield
Motion Designer – Bene Tanser
Senior Designer – Neil Carding
Designer – Beth Stanbridge
Media Agency - Carat
PR Agency - Golin
Website & eCRM - Elvis