Target: advert-top-1 by Eleven

Target’s new spots bring childhood imaginations to life with 'Dino Clash' and 'Giant Steps,' themed in alignment with the recent release of Jurassic World: Fallen Kingdom.

The spots, created by Deutsch LA and mixed by audio post-production studio Eleven, reference childhood games like shadow puppetry to advertise Target's line of Jurassic World-themed dinosaur figurines.

Shadows of roaring dinosaurs turn out to be dinosaur toys, elevated by the imaginations of the kids playing with them.