DW Fitness First: It’s our time by Electric Glue

This summer marks what is set to be the biggest Women’s World Cup to date. To celebrate this momentous event, DW Fitness First, one of the largest privately owned health and fitness providers in the world, partners with international sporting goods retailer, Intersport. In collaboration with independent creative agency Hatch London and media brokering agency Electric Glue, they launch a new campaign to champion the growing participation of female athletes this summer and to support women wherever they are on their fitness journey.

Electric Glue and Hatch London worked together to create the ‘It’s our Time - #OWN IT’ campaign bringing together DW Fitness First brand partners including Adidas, Reebok, Nike, Puma, Under Armour, Speedo and New Balance across a variety of sporting disciplines, and a broad spectrum of female sporting athletes. The 30-second multi-brand films feature Sky Sports presenter and DW brand ambassador, Anna Woolhouse, who is joined by other star female athletes and brand ambassadors including the Neilsen Sisters, Ada Hegerbeg and Gina Moses. In each film, Anna Woolhouse discusses what has inspired these women to be the best in their fields and what they have overcome to be truly inspirational female figures.