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Starling Bank: Feel Good About Money by Ekstasy Films

Date: Oct 2019
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Starling Bank, the leading digital challenger bank, has today launched its first TV advertising campaign as it continues its growth across the UK.

The campaign, titled Feel Good About Money, focuses on Starling’s commitment to give people the tools they need to feel confident and in control of their finances.

The 30-second advert opens on a small business owner starting her day, setting up her food truck under the gaze of a starling bird. The bird takes flight and is joined by others, eventually forming a spectacular murmuration through beautiful countryside and impressive cityscapes, catching the attention of the people it passes by. It closes in on the entrepreneur, confidently and happily running her business in the heart of her community – powered by Starling Bank.

Avicii’s version of Feeling Good provides the emotive soundtrack, with powerful lyrics and a modern twist that capture the ad’s theme.

Credits

Creative Agency Ekstasy

Production Company Ekstasy

VFX Studio Glassworks

Campaign Director Mike Saraswat

Senior Producer Mike Saraswat

Concept By Matthew Simpson

Director Eduardo Vieitez

Cinematographer Hakon Palsson

Creative Director Matthew Simpson

Creative Director Ronnie Vlcek

Art Director Niina Topp

Casting Director Anna Kennedy

Senior Creative Simon Stanford

Junior Producer Larisa Manolache

1st AD Janine Frank

2nd AD Benoît Monney

Focus Puller Jonny Iseli

2nd AC Josh Ighodaro

Costume and Stylist Becky Gore

Makeup Bethany Lewis

Editor Marcelo Lavandoski

Sound Design, Mix and Master Ian Arber

Grip David Holliday

Gaffer Richard Holbourgh

Gaffer Sebastian Kudanowski

Drone DOP Steve Peters

Drone Pilot Phil Arntz

Head of VFX Production Duncan Buxton

VFX Creative Producer Uirá Scotoni

Head of 3D Matt Fletcher

Modeler Kornel Macarov

Rigger Chrystie Lira

Animator Quentin Corker Marin

Lead VFX Compositor Leanne Pletersky

VFX supervisors Neil Cunningham & Anthony Laranjo

Photographer Justin Minns

Colourist Jonny Thorpe

Radio TVC Script Writer Helen Quigley

Copywriter James McConachie

Copywriter Eve Stepney

Music Supervisor Irma de Wind

Music Researcher Neil Athale

Production Assistant Travis Usher

Production Assistant Melanie Rannula

BTS Photographer Josh Simpson

BTS Photographer Jago Miller

Fixer Jago Miller

Production Assistant Jess Sutherland

Spark Zach Kassapi

Spark Romaine Foster

Art Director Assistant Sandra Szpytko