Asics has announced a new global brand message, identity, retail concept and integrated brand activation – the brand’s most significant marketing initiative in over 25 years. The new brand message, I Move Me, was developed by Saatchi & Saatchi LA.
Edelman UK, has created the UK campaign – #IMoveLondon – to celebrate this and Asics’ sponsorship of the 2017 International Association of Athletics Federations (IAAF) World Championships in the UK.
#IMoveLondon incorporates research, consumer communications, event and athlete sponsorships, media partnerships, influencer engagement, OOH, social media, digital content, paid media, CRM, campaign website and experiential activations. A fully integrated agency campaign, #IMoveLondon has been designed to help inspire Londoners to trade the misery of the daily commute for the benefits of getting outside and moving more.
Global Account Lead – Fiona Berwick
Account Director – James Donovan
Head of Content- Ben Hooper
Creative Directors - Stuart Hallybone & Jamie Cordwell
Production Company- UNIT9 Films
Directed by- A Common Future
DOP - Tom Elliott
Editor - Simon Reichel
Producer- Harry Starkey- Midha
Production Manager -Nurjan Nevzat
Production Assistant - Joe Youens
Sound Design and Composer - Chris Banks