Asics: I Move London by Edelman & unit9

Agencies: Edelman , unit9
Client: Asics
Date: Jul 2017
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Asics has announced a new global brand message, identity, retail concept and integrated brand activation – the brand’s most significant marketing initiative in over 25 years. The new brand message, I Move Me, was developed by Saatchi & Saatchi LA.

Edelman UK, has created the UK campaign – #IMoveLondon – to celebrate this and Asics’ sponsorship of the 2017 International Association of Athletics Federations (IAAF) World Championships in the UK.

#IMoveLondon incorporates research, consumer communications, event and athlete sponsorships, media partnerships, influencer engagement, OOH, social media, digital content, paid media, CRM, campaign website and experiential activations. A fully integrated agency campaign, #IMoveLondon has been designed to help inspire Londoners to trade the misery of the daily commute for the benefits of getting outside and moving more.

Credits

EDELMAN UK

Global Account Lead – Fiona Berwick

Account Director – James Donovan

Head of Content- Ben Hooper

Creative Directors - Stuart Hallybone & Jamie Cordwell

Production Company- UNIT9 Films

Directed by- A Common Future

DOP - Tom Elliott

Editor - Simon Reichel

Producer- Harry Starkey- Midha

Production Manager -Nurjan Nevzat

Production Assistant - Joe Youens

Sound Design and Composer - Chris Banks

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