The Drum Awards Festival - Official Deadline

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Agencies: Edelman , unit9
Client: Asics
Date: Jul 2017
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Asics has announced a new global brand message, identity, retail concept and integrated brand activation – the brand’s most significant marketing initiative in over 25 years. The new brand message, I Move Me, was developed by Saatchi & Saatchi LA.

Edelman UK, has created the UK campaign – #IMoveLondon – to celebrate this and Asics’ sponsorship of the 2017 International Association of Athletics Federations (IAAF) World Championships in the UK.

#IMoveLondon incorporates research, consumer communications, event and athlete sponsorships, media partnerships, influencer engagement, OOH, social media, digital content, paid media, CRM, campaign website and experiential activations. A fully integrated agency campaign, #IMoveLondon has been designed to help inspire Londoners to trade the misery of the daily commute for the benefits of getting outside and moving more.



Global Account Lead – Fiona Berwick

Account Director – James Donovan

Head of Content- Ben Hooper

Creative Directors - Stuart Hallybone & Jamie Cordwell

Production Company- UNIT9 Films

Directed by- A Common Future

DOP - Tom Elliott

Editor - Simon Reichel

Producer- Harry Starkey- Midha

Production Manager -Nurjan Nevzat

Production Assistant - Joe Youens

Sound Design and Composer - Chris Banks