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Tiger Beer: Air Ink by Edelman, Marcel & MSL Hong Kong

Client: Tiger Beer
Date: Jun 2016
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Tiger Beer has launched a campaign to help the Asia region’s best emerging artists to ‘uncage’ the streets with Air-Ink, the world’s first ink made from air pollution.

Air-Ink was developed by Tiger Beer in response to the growing air pollution issue in Asian cities, where the hazardous air quality has forced many to curtail their outdoor activities on the streets. The initiative, which aims to reconnect Asians with the streets they love through the combined efforts of people, was conceptualised as part of the brand’s initiatives to present the modern, entrepreneurial and creative face of emerging Asia.

Credits

Bangalore India entrepreneur, Indian Graviky Lab inventor and MIT Tech Review TR35 ‘Innovator of the Year’ Anirudh Sharma

Agencies: Marcel, MSL Hong Kong and Edelman Global