The Drum Awards Festival - Official Deadline

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Agency: Edelman
Client: Carl's Jr.
Date: Feb 2018
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Carl’s Jr./Hardee’s recently opened their first-ever Manhattan location, and now are releasing snackable ads to promote their first-ever Charbroiled Sliders menu.

The fast food chain made a snackable, three-second 'Big Game' commercial that promotes the mini burgers. Those who sell Super Bowl ads, however, would not let the company purchase a three second spot, so the company decided to put out the spot online.

Carl’s packed a lot of content into the three-second spot, so Carl's Jr./Hardee's recommends people put their players on slow motion.


Agency: Edelman Atlanta

Associate Creative Director: Rick Khanna

Copywriter: Spike Logan

Senior Account Supervisor: Megan Milam