Nestle International Travel Retail and SMARTIES: advert-body-2 by Echo

Echo worked with Nestle International Travel Retail and Smarties to create exciting new added value packaging solutions that spark creativity, encouraging active and interactive play.

Building on the idea of ‘Create Colourful Stories’, Echo’s range of innovations are answer a wide number of consumer needs in gifting, sharing and inflight entertainment.

Smarties Toppers have been designed to include reversible finger puppets and crayons and the Smarties dispensers are designed to drive interactivity and fun that will keep children entertained during their flight. Family members looking to bring a creative gift home can choose from a colourful Smarties telescope or Smarties Art Tube including crayons, coloured paper and drawing tools. Or a colourful money box tin and giant lentil dispenser.

Through the creation of these packaging innovations, Echo’s multidisciplinary design team have reinforced the idea of ‘Create Colourful Stories’ through designs that foster creativity and encourage interactive play that requires active participation and engagement.

The new Smarties gifts are now available throughout International Travel Retail globally.