NHL: advert-top-1 by Durable Goods
- Location:
Vegas Golden Knights goalie Marc-Andre Fleury, Edmonton Oilers centerConnor McDavid and Dallas Stars center Tyler Seguin are the featured stars in the National Hockey League’s latest national TV campaign to promote Shop.NHL.com and NHLShop.CA.
The three spots, which showcase the authenticity of NHL licensed products available at Shop.NHL.com. With collaborative input from New York-based creative shop Baby Bear's Porridge, the three spots showcase the authenticity of NHL licensed products available at Shop.NHL.com and the whimsical personalities of the players.
In each 30-second spot, the NHL stars approach hockey fans browsing the online store and recite the product description for the item the fan is admiring to persuade them to make the purchase. McDavid helps a young dad select an Oilers onesie for the new addition to his family. Seguin makes a literal elevator pitch to convince a fan to buy an adidas Adizero authentic Stars jersey. Fleury successfully sways a Golden Knights fan to buy his favorite team’s Fanatics t-shirt.
Credits
Client: National Hockey League
Chief Brand Officer: Brian Jennings
Group VP, Marketing: Casey Hall
Marketing Manager: Josh Dubin
VP, Consumer Products: Dave McCarthy
Director, Consumer Products: Joslin Warren
Coordinator, Consumer Products: Lauren Marinaro
Agency: Baby Bear Porridge
Creative Director: Cliff Skeete
Creative Director: Bruce Jacobson
Production Company: Durable Goods
Director: Neil Tardio
Executive Producer: Rebecca Wray
Managing Director/EP: Hani Selim
Editorial: Cutters
Editor: Steve Bell
Editor: Nick Chiou
Assistant Editor: Jackie Cohen
Assistant Editor: Austin Rauterkus
Editorial Producers: Stephanie Rose, Patrick Casey
Editorial EP: Elizabeth Krajewski
Audio Engineer: TJ Dumser
Color: The Helm Creative
Colorist: Lex Rudge
Conform: Mo Tavera
