John Muir Health: advert-body-3 by Duncan Channon
- Location:
In a new multi-million dollar campaign called 'Squad,' John Muir Health is shifting the focus of its advertising from patients being heard by their primary care physician to patients being lifted both physically and emotionally by their specialty care team - or 'squad' - whether oncologists or physical therapists.
The campaign features two new TV spots – High Five and The Walk – airing on San Francisco Bay Area TV and radio stations through summer 2018, as well as cinema, digital video, outdoor and social.
The two spots in the new ‘Squad’ campaign bring to life the deep relationships that form when you are a patient at John Muir Health.
Credits
Agency: Duncan Channon
Creative:
Anne Elisco-Lemme, executive creative director
Marty Bonacorso, associate creative director, writer
Melissa Ploysophon, associate creative director, art director
Keenan Hemje, senior broadcast producer
Account:
Jamie Katz, group account director
Rachel Smutney, account supervisor
Meghan Mast, account supervisor
John Muir Health:
David Hook, executive director, marketing communications
Abby Frank, director, marketing
Production Company : Doomsday
Director : Tristan Holmes
Executive Producer : Danielle Hinde
Executive Producer : Jason Cole
Producer : Alicia Martinez
Editorial Company: NO6
Editor: Isaac Chen
Producer: Michelle Dorsch
Managing Partner: Carr Schilling
Flame Artist: Verdi Sevenhuysen
Color: BeachHouse
Colorist: Mike Pethel
Music: SCORE A SCORE
Composer: Max Farrar
Music by : HITLIST
Composer: Mad Revival
Music Supervision: Songs for Film & T.V.
Mix: MSquared Productions
Engineer: Mark Pitchford
