FuboTV: advert-top-1 by Duckworth Entertainment

FuboTV, in a humorous campaign, shows that, while you might have to compromise on some things in life, you don’t have to when cutting the cord.

The national TV marketing campaign from the streaming company highlights the quality of its platform with a simple and clear message, ‘Don’t Compromise.’ This is the second national campaign for the sports-first live TV streaming service and the first to extend beyond TV and social to include a breadth of digital platforms.

Launching in time for kickoff of the new NFL season, the ‘Don’t Compromise’ campaign includes four 30-second commercials that will air during football, basketball and baseball coverage on national TV networks, including 24/7 sports channels, and on regional sports networks in key markets. And those spots definitely grab the viewers by the eyeballs.

In ‘Cat,’ a man is seen taking a cat for a walk on a leash. A voice over tells us that “Jim is more of a dog person,” but because his wife loves cats, he is forced to try and get his fuzzy cat to act like a dog, with no success. He drags the cat on the leash to a park and tries to play fetch, then tells the stubborn animal to get his slippers. Nothing. But at least Jim doesn’t have to compromise when it comes to seeing his favorite shows.

In ‘Yoga,’ a woman is seen doing yoga on her kitchen floor. We learn that she wanted to turn her garage into a yoga studio, but her husband won out in turning it into an office. Therefore, her yoga poses are rudely interrupted, first by a Boston Terrier that immediately starts humping her leg, then by her children, meaning her chakras aren’t getting aligned. Thankfully, she doesn’t have to compromise on her viewing habits because she has FuboTV.

Two other characters have yet to be introduced. FuboTV will also run digital units, including both display ads and 15-second videos.