Philadelphia Cream Cheese: leaderboard-top-1 by Droga5
- Location:
Double dipping is one of the biggest party fouls, but one-in-four Americans secretly double dip. Remember the Seinfeld episode?
Philadelphia, the brand known for its high-quality cream cheese spreads is going to the extreme to make sure that dips everywhere are safe from double dippers.
Introducing the Philadelphia Dips Double Diptector, a smart device made to catch double dippers in the act. The Double Diptector detects double dippers and alerts your party to their presence with a loud alarm and a photo of the crime.
Want your very own Philadelphia Dips Double Diptector? One will be made available on eBay. The bid is now up to $700 and climbing.
And don't forget about the newly launched Philadelphia Dips - rich and creamy dips made with the goodness of Philadelphia and real vegetables available in Jalapeño Cheddar, Southwest Style with Black Bean & Corn, and Buffalo Style with Celery.
Credits
Client Kraft/Philadelphia Dips
Campaign Double Diptector
Title Perfect Party
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Neil Heymann
Executive Creative Director Kevin Brady
Group Creative Director Justin Ruben
Creative Technology Director Brian Moore
Creative Technologist Ethan Anderson
Junior Copywriter Kelsey Fritz
Junior Art Director Haley Buchner
Group Design Director Devin Croda
Junior Designer Andrew Diemer
Chief Creation Officer Sally-Ann Dale
Director of Film Production Jesse Brihn
Producer, Film Lisa Delonay
Director of Business Affairs Jocelyn Howard
Senior Business Affairs Manager Shaunda Slade
Co-Director of Interactive Production Tasha Cronin
Co-Director of Interactive Production Justin Durazzo
Executive Producer, Interactive Jenn Mann
Senior Producer, Interactive Andrew Puzzuoli
Director of Print Production Rob Lugo
Executive Producer, Print Alyssa Dolman
Global Chief Strategy Officer Jonny Bauer
Head of Strategy Harry Román-Torres
Strategist Mara Buta
Junior Strategist Britt Thomas
Head of Communications Strategy Dean Challis
Senior Communications Strategist Hillary Fink
Group Account Director Lauren LaValle
Account Supervisor Milly Dunn
Account Manager Odalis Lopez
Senior Project Manager Carolyn Brafman
Project Manager Amanda Cohen
Client Kraft Heinz, Philadelphia
Ariel Suffern Vice President of Marketing
Jessica Ryan Vultaggio Head of Brand Building (Refrigerated Growth Platforms)
Megan Magnuson Associate Director, Brand Building
Kelsey Rice Senior ABM, Brand Building
Media Agency Starcom
Associate Media Director Dana Staton
Associate Director Brooke Jacob
Senior Associate Emily Donovan
Media Associate Austin Thomson
Strategy Supervisor Jacqueline Hoover
Senior Media Associate Ryan Wenzel
Supervisor Anthony Gentile
Social Agency VMLY&R
Senior Account Manager Anna Sagan
Account Director Stephanie Jones
Connections Manager Ryan O’Keefe
Creative Director Jenna Nussbaum
Group Creative Director Mariana Costa
PR Alison Brod Marketing and Communications
Senior Vice President Brooke Scher Mogan
Senior Director Adrianna Lauricella
Account Executive Erika Berg
Production Company Anonymous Content
Director Max Sherman Executive Producer Lori Stonebraker
Head of Production Kerry Haynie
Production Company OCP
Executive Producer Harland Weiss
Executive Producer Donovan M. Boden
Line Producer Jason Aita
Production Manager Jeremiah Lapointe
Production Coordinator Farrah Khaled
Production Company Cake Factory
Director Martin Wonnacott Executive Producer Tammy Wetterberg
Executive Producer Molly Nee
Editorial Mackenzie Cutler
Editor Erik Laroi
Assistant Editor Danielle Minch
Executive Producer Gina Pagano
Producer Sarah Cassell
Post Production Schmigital
Flame Artist Joseph Miller
Sound Mackenzie Cutler
Sam Shaffer
Interactive Production Company Current Studios
VP, Creative Technology Stephen Martell
Senior Producer Colin Davis
Designer Elena Kurevija
