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Philadelphia Cream Cheese: Double Dipdetector by Droga5

Agency: Droga5
Date: Dec 2018
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Double dipping is one of the biggest party fouls, but one-in-four Americans secretly double dip. Remember the Seinfeld episode?

Philadelphia, the brand known for its high-quality cream cheese spreads is going to the extreme to make sure that dips everywhere are safe from double dippers.

Introducing the Philadelphia Dips Double Diptector, a smart device made to catch double dippers in the act. The Double Diptector detects double dippers and alerts your party to their presence with a loud alarm and a photo of the crime.

Want your very own Philadelphia Dips Double Diptector? One will be made available on eBay. The bid is now up to $700 and climbing.

And don't forget about the newly launched Philadelphia Dips - rich and creamy dips made with the goodness of Philadelphia and real vegetables available in Jalapeño Cheddar, Southwest Style with Black Bean & Corn, and Buffalo Style with Celery.


Client Kraft/Philadelphia Dips

Campaign Double Diptector

Title Perfect Party

Agency Droga5 NY

Creative Chairman David Droga

Chief Creative Officer Neil Heymann

Executive Creative Director Kevin Brady

Group Creative Director Justin Ruben

Creative Technology Director Brian Moore

Creative Technologist Ethan Anderson

Junior Copywriter Kelsey Fritz

Junior Art Director Haley Buchner

Group Design Director Devin Croda

Junior Designer Andrew Diemer

Chief Creation Officer Sally-Ann Dale

Director of Film Production Jesse Brihn

Producer, Film Lisa Delonay

Director of Business Affairs Jocelyn Howard

Senior Business Affairs Manager Shaunda Slade

Co-Director of Interactive Production Tasha Cronin

Co-Director of Interactive Production Justin Durazzo

Executive Producer, Interactive Jenn Mann

Senior Producer, Interactive Andrew Puzzuoli

Director of Print Production Rob Lugo

Executive Producer, Print Alyssa Dolman

Global Chief Strategy Officer Jonny Bauer

Head of Strategy Harry Román-Torres

Strategist Mara Buta

Junior Strategist Britt Thomas

Head of Communications Strategy Dean Challis

Senior Communications Strategist Hillary Fink

Group Account Director Lauren LaValle

Account Supervisor Milly Dunn

Account Manager Odalis Lopez

Senior Project Manager Carolyn Brafman

Project Manager Amanda Cohen

Client Kraft Heinz, Philadelphia

Ariel Suffern Vice President of Marketing

Jessica Ryan Vultaggio Head of Brand Building (Refrigerated Growth Platforms)

Megan Magnuson Associate Director, Brand Building

Kelsey Rice Senior ABM, Brand Building

Media Agency Starcom

Associate Media Director Dana Staton

Associate Director Brooke Jacob

Senior Associate Emily Donovan

Media Associate Austin Thomson

Strategy Supervisor Jacqueline Hoover

Senior Media Associate Ryan Wenzel

Supervisor Anthony Gentile

Social Agency VMLY&R

Senior Account Manager Anna Sagan

Account Director Stephanie Jones

Connections Manager Ryan O’Keefe

Creative Director Jenna Nussbaum

Group Creative Director Mariana Costa

PR Alison Brod Marketing and Communications

Senior Vice President Brooke Scher Mogan

Senior Director Adrianna Lauricella

Account Executive Erika Berg

Production Company Anonymous Content

Director Max Sherman Executive Producer Lori Stonebraker

Head of Production Kerry Haynie

Production Company OCP

Executive Producer Harland Weiss

Executive Producer Donovan M. Boden

Line Producer Jason Aita

Production Manager Jeremiah Lapointe

Production Coordinator Farrah Khaled

Production Company Cake Factory

Director Martin Wonnacott Executive Producer Tammy Wetterberg

Executive Producer Molly Nee

Editorial Mackenzie Cutler

Editor Erik Laroi

Assistant Editor Danielle Minch

Executive Producer Gina Pagano

Producer Sarah Cassell

Post Production Schmigital

Flame Artist Joseph Miller

Sound Mackenzie Cutler

Sam Shaffer

Interactive Production Company Current Studios

VP, Creative Technology Stephen Martell

Senior Producer Colin Davis

Designer Elena Kurevija