Client: Radox
Date: Jul 2016
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Droga5 London has launched a new campaign for Radox, representing the personal care brand’s latest collaboration with the agency since it was appointed in 2013. The work centres on the power of fragrance and its effect on mood, emphasising how showering with Radox shower gels can help transform moods. The spirit at the heart of the campaign is called ‘Emo’ and to demonstrate the nature of mood transformation the spot shows the well-known stereotype of a grumpy teenager but in a totally different state to what audience may expect.


Chief Creative Officer: David Kolbusz

Chief Executive Officer: Bill Scott

Executive Creative Director: Rick Dodds, Steve Howell

Junior Creative: Lea Brisell, Alex Venndt

Additional Credits: Producer: Peter Montgomery

Group Account Director: Lucy Murray

Account Executive: Nicole Burgess

Head of Strategy: Toto Ellis

Head of Client Development: Amy Garrett

Production Company: Somesuch

Founding Partner: Tim Nash

Director: Daniel Wolfe

Executive Producer: Seth Wilson

Producer: Sam Chitty

Director of Photography: Tom Townend

Editing agency: Trim

Editor: Dominic Leung

VFX: Time Based Arts

Producer: Tom Johnson

VFX Supervisor: Stephen Grasso

Telecine: Framestore

Colourist: Simon Bourne

Music: ‘I will love you’

Music Supervisor: Lisa Hart at Big Sync

Writer and Artist: Summer Twins

Sound Design and Mix: 750mph

Sound Design and Mix: Sam Ashwell