DraftKings: The Sweat and Make it Interesting
- Location:
For the first time ever, DraftKings has undertaken the entire creative production cycle internally, forgoing agencies and flexing its in-house creative capabilities.
This year’s DFS campaign, 'The Sweat,' will highlight the pulse-pounding experience of watching your fantasy lineup’s performance unfold while the sportsbook campaign, 'Make It Interesting,' invokes American historical legends as DraftKings embraces its roots and platform heading into the second year of legalized sports betting.
Credits
'SPORTSBOOK'
AGENCY
DraftKings
PERSONNEL
Tom Goedde Chief Marketing Officer
Michael Shonkoff VP, Brand and Agency
Stephanie Sherman VP, Growth Marketing
Josh Levin-Scherz Marketing Director
Ben Stepansky Marketing Specialist
Scott Salsbury Sr. Creative Director
Steve Baker Creative Director
Nick Devine Sr. Art Director
Michael Ackerson Sr. Copywriter
Sam Johnson Art Director
Jason Dagres Copywriter
Eric Funk Sr. Motion GFX Designer
Derek Kunze Motion GFX Designer
Ben Raynes Executive Producer
Sarah Juselius Director of Creative Operations
Brittany Allen Sr. Project Manager
Khiry Marchman Assistant Project Manager
TALENT
ABE: Danny Omar
BEN: Lawson Clarke
VO: Nate Burleson
AUDIO
Soundtrack
Mikey Letouneau Audio Engineer
MUSIC
Pond 5
'DFS'
Agency: DraftKings
PERSONNEL
Tom Goedde Chief Marketing Officer
Michael Shonkoff VP, Brand and Agency
Stephanie Sherman VP, Growth Marketing
Josh Levin-Scherz Marketing Director
Ben Stepansky Marketing Specialist
Scott Salsbury Sr. Creative Director
Steve Baker Creative Director
Nick Devine Sr. Art Director
Michael Ackerson Sr. Copywriter
Sam Johnson Art Director
Jason Dagres Copywriter
Derek Kunze Motion GFX Designer
Jason Brennan Sr. Video Editor
Ben Raynes Executive Producer
Sarah Juselius Director of Creative Operations
Brittany Allen Sr. Project Manager
Khiry Marchman Assistant Project Manager
TALENT
VO: Nate Burleson
MUSIC
HiFi Project
Jack Bradley Executive Producer
Max Petrek Composer
AUDIO
Soundtrack
Mikey Letouneau Audio Engineer
