DraftKings: The Sweat and Make it Interesting

Client: DraftKings
Date: Aug 2019
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For the first time ever, DraftKings has undertaken the entire creative production cycle internally, forgoing agencies and flexing its in-house creative capabilities.

This year’s DFS campaign, 'The Sweat,' will highlight the pulse-pounding experience of watching your fantasy lineup’s performance unfold while the sportsbook campaign, 'Make It Interesting,' invokes American historical legends as DraftKings embraces its roots and platform heading into the second year of legalized sports betting.

Credits

'SPORTSBOOK'

AGENCY

DraftKings

PERSONNEL

Tom Goedde Chief Marketing Officer

Michael Shonkoff VP, Brand and Agency

Stephanie Sherman VP, Growth Marketing

Josh Levin-Scherz Marketing Director

Ben Stepansky Marketing Specialist

Scott Salsbury Sr. Creative Director

Steve Baker Creative Director

Nick Devine Sr. Art Director

Michael Ackerson Sr. Copywriter

Sam Johnson Art Director

Jason Dagres Copywriter

Eric Funk Sr. Motion GFX Designer

Derek Kunze Motion GFX Designer

Ben Raynes Executive Producer

Sarah Juselius Director of Creative Operations

Brittany Allen Sr. Project Manager

Khiry Marchman Assistant Project Manager

TALENT

ABE: Danny Omar

BEN: Lawson Clarke

VO: Nate Burleson

AUDIO

Soundtrack

Mikey Letouneau Audio Engineer

MUSIC

Pond 5

'DFS'

Agency: DraftKings

PERSONNEL

Tom Goedde Chief Marketing Officer

Michael Shonkoff VP, Brand and Agency

Stephanie Sherman VP, Growth Marketing

Josh Levin-Scherz Marketing Director

Ben Stepansky Marketing Specialist

Scott Salsbury Sr. Creative Director

Steve Baker Creative Director

Nick Devine Sr. Art Director

Michael Ackerson Sr. Copywriter

Sam Johnson Art Director

Jason Dagres Copywriter

Derek Kunze Motion GFX Designer

Jason Brennan Sr. Video Editor

Ben Raynes Executive Producer

Sarah Juselius Director of Creative Operations

Brittany Allen Sr. Project Manager

Khiry Marchman Assistant Project Manager

TALENT

VO: Nate Burleson

MUSIC

HiFi Project

Jack Bradley Executive Producer

Max Petrek Composer

AUDIO

Soundtrack

Mikey Letouneau Audio Engineer

Smartwater: Smartbeats

Added 13 September 2019
Overall Rating
5/5Vote