The Drum Awards Festival - Extended Deadline

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Client: Dove
Date: Apr 2023
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Dove is once again moving the dial forward when it comes to conversations around toxic beauty standards. After the success of last year’s ‘Toxic Influence’ campaign, the Unilever-owned brand is tackling the topic of injectables to continue pushing its self-esteem project.

Even though their faces are still developing, an alarming number of 14-to-17-year-olds are resorting to extreme measures to alter their appearances. The rapid rise of botox and fillers among teens has prompted Dove to create a bold out-of-home (OOH) activation made up entirely of needles.