DoorDash launched #OpenForDelivery, an initiative aimed to let consumers know that restaurants are open, that delivery is safe, and that restaurants need patronage more than ever to weather Covid-19.
The multi-platform campaign, which includes TV spots in the US and Canada, paid and organic social, and the launch of a website, is an homage to the critical role restaurants play in our lives and communities and a call to action to support them.
The 30-second spot at top titled 'There For You', began airing across major networks. It showcases the faces and storefronts of some of DoorDash’s partner restaurants while giving a glimpse into what local restaurants are facing during this unprecedented situation and how you can help them keep their doors open.
Restaurants are invited to designate themselves as #OpenForDelivery with the use of digital sticker packs, business profile filters, content, and more, aimed to create a public groundswell of support for restaurants.