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Shelter: The Drive by Don't Panic

Client: Shelter
Date: Dec 2021
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London-based creative agency Don't Panic has collaborated with homelessness and housing charity Shelter to highlight that many people will be spending Christmas without a place to stay this year.

The film is centered around a mother and daughter driving in their car on a cold dark Winter evening. In a lighthearted moment the mother begins to joyfully sing Wham's festive hit Last Christmas to her sulky, largely unimpressed teenager. Viewers soon realize that their car radio doesn't work and begin to notice the bags of belongings in the back seat.

Just as the mother is about to give up cheering up her daughter, there's a warm moment between them as she joins in singing and presents her mother with a small gift.

As the car pulls up we start to realize that it wasn't anything trivial that had the teen in a mood, but it's revealed that they both are spending Christmas living in the car, parked in a lonely, dark carpark.

Credits

BRAND: Shelter

CAMPAIGN: The Drive

BRAND: Shelter

Head of Acquisition: Claire Whitney

Digital Acquisition Manager: Jeff Boachie

Policy Manager: Deborah Garvie

Senior Digital Campaigner: Andy Soars

Campaigns and Supporter Mobilisation Manager: Tom Warren

Campaigns Officer: Kirsty Archer

AGENCY: Don’t Panic / @dontpanicldn

Founder: Joe Wade

Creative Partner: Rick Dodds

Associate Creative Director: George McCallum

Written by: Toufic Beyhum, Jake Moss, George McCallum & Rick Dodds

Strategy Partner: Ellie Moore

Client Partner: Jane Marshall

Executive Producer: Jennifer Clare Houlihan

Account Director & Producer: Sophie Edmonds

Senior Account Manager: Kath Lewis

PRODUCTION COMPANY: Smuggler

Director: Jamie Rafn

Executive Producers: Fergus Brown & Sara Wallace

Producer: Ray Leakey

Line Producer: Adam Evans

Production Manager: Sidney Arthur

1st AD: Sam Dawking

DOP: Jim Joliffe

Gaffer: Niko Kalimerakis

Production & Costume Designer : John Walters

Hair & Make Up: Michele Baylis

Sound Recordist: Mike Palmer

Cast Credits

Mother: Marie Blount

Daughter: Rachel Andrews

EDIT: Work

Editor: Mark Edinoff

Edit Producer: Ben Tomlin

POST: Electric Theatre Collective

Colourist: Connor Coolbear

VFX: Toby Aldridge

Producer: Sydney Levy

SOUND: Factory

Sound Designer : Jack Hallett

Producer: Mikey Hill

MUSIC: WHAM! - Last Christmas

Special thanks to Andrew Howell at Warner Chappell & Christian Siddell at Sync Music

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