Client: One.org
Date: Sep 2016
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Ahead of two major summits on the global refugee crisis, anti-poverty group the ONE Campaign and multi-award winning creative agency Don’t Panic have teamed up to highlight the plight of refugee children missing out on an education.

In a thought provoking video - Could you forget everything you ever learned? - members of society from all walks of life - including doctors, students, parole officers and teachers - are hypnotised into temporary illiteracy, and then asked to perform basic tasks such as reciting the alphabet, telling the time or writing their name.

The fascinating social experiment shows how even a temporary loss of literacy turns their worlds upside down. Everyday tasks become impossible to execute – and even dangerous. In the video, a doctor is seen unable to read a medicine bottle and a playwright cannot read the script she’d penned herself.

Credits

MD: Joe Wade

Project Lead: Helen Jackson

Project Assist: Ellie Moore & Josh Clarricoats

Creative: Saxony Goodwin, George McCallum,Tom Loader & Maria Goucha

Production – Pulse:

Director: Sam Wrench

Producer: John Bannister

Project Lead: Stephen Whelan

Sound Design: Simon Little

Client - One.org:

Creative Director: Meagan Bond

Chief Marketing Officer: Roxane Philson