One.org: Education for Refugees by Don't Panic
- Location:
Ahead of two major summits on the global refugee crisis, anti-poverty group the ONE Campaign and multi-award winning creative agency Don’t Panic have teamed up to highlight the plight of refugee children missing out on an education.
In a thought provoking video - Could you forget everything you ever learned? - members of society from all walks of life - including doctors, students, parole officers and teachers - are hypnotised into temporary illiteracy, and then asked to perform basic tasks such as reciting the alphabet, telling the time or writing their name.
The fascinating social experiment shows how even a temporary loss of literacy turns their worlds upside down. Everyday tasks become impossible to execute – and even dangerous. In the video, a doctor is seen unable to read a medicine bottle and a playwright cannot read the script she’d penned herself.
Credits
MD: Joe Wade
Project Lead: Helen Jackson
Project Assist: Ellie Moore & Josh Clarricoats
Creative: Saxony Goodwin, George McCallum,Tom Loader & Maria Goucha
Production – Pulse:
Director: Sam Wrench
Producer: John Bannister
Project Lead: Stephen Whelan
Sound Design: Simon Little
Client - One.org:
Creative Director: Meagan Bond
Chief Marketing Officer: Roxane Philson