Concern: Nothing Kills Like Hunger by Don't Panic London
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While we typically associate conflict with guns and weaponry, children living in conflict areas are more likely to die as a result of hunger and related diseases, than fighting. Collaborating with creative agency Don’t Panic, Concern Worldwide have released the second video in their ‘Nothing Kills Like Hunger’ campaign, called ‘Lucky Ones’.
For decades, it looked likely that the fight to end global hunger could be won. But over the last five years, acute food insecurity – the most urgent form of hunger – has been on the rise, primarily driven by conflict. Of the 820 million people currently food insecure, 60% live in conflict zones.
Don’t Panic’s task was to create a new campaign proposition to sit across Concern’s organisation, resulting in ‘Nothing Kills Like Hunger’, which both breaks existing narratives of victimised programme participants, and engages new supporters in Concern’s programmes on the ground which are addressing conflict-driven hunger.
Don’t Panic collaborated with George Butler, an award-winning artist and illustrator specialising in travel and current affairs, for the film.
Concern Worldwide provides development and humanitarian interventions in 23 countries across Africa, the Middle East, Asia and Haiti.
The ‘Nothing Kills Like Hunger’ campaign has been running since 1 September 2021 across social channels and is still ongoing.
Credits
I Survived (Fundraising film)
BRAND: Concern Worldwide
CAMPAIGN: Nothing Kills Like Hunger
AGENCY: Don’t Panic / @dontpanicldn
Founder: Joe Wade
Associate Creative Director: George McCallum
Senior Engagement Strategist: Florence Auckland
Account Manager & Producer: Rebecca Dowse
Senior Project Manager & Producer: Jennifer Clare Houlihan
Graphic Designer: James Newport
PRODUCTION COMPANY: Familia / @stayfamilia
Director: Henry Dean
Executive Producer: James Fuller
Producer: Ayo Davis
DOP: Thomas Revington
Art Director: Ahmet Buyukcinar
Production Manager: Emma Broyd
EDIT: Final Cut
Editor: Leah Burton
Edit Producer: Nikki Porter
POST: Glassworks
Colourist: Daniela Rotaru
Producer: Andrew Patrick / Athene Aristocleous
SOUND: AMBIT
Lucky Ones (Activism film)
BRAND: Concern Worldwide
CAMPAIGN: Nothing Kills Like Hunger
AGENCY: Don’t Panic / @dontpanicldn
Founder: Joe Wade
Associate Creative Director: George McCallum
Junior Creative: Katie Richardson
Senior Engagement Strategist: Florence Auckland
Senior Project Manager & Producer: Jennifer Clare Houlihan
Producer: Casper Shirazi
Account Manager: Rebecca Dowse
Illustrator: George Butler
VFX: Jeff Descoubes
Editor: Sam Taylor
Editor: Nazy Hashemi
Sound design: Trait Sound
Campaign key visuals
AGENCY: Don’t Panic / @dontpanicldn
Founder: Joe Wade
Associate Creative Director: George McCallum
Creative: Alice Dowdall
Account Manager & Producer: Rebecca Dowse
Graphic Designer: James Newport
PHOTOGRAPHY:
Photographer: Tony Briscoe
Assistant: Charlie Lee
