Agency: Disney
Client: Disney
Date: Mar 2018
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Disney UK and The Football Association (The FA) have launched a multi-platform campaign in support of FA Girls’ Football Week as part of a three-year partnership to increase the role of football in girls’ lives up and down the country.

FA Girls’ Football Week, which runs April 23 to April 29, aims to encourage girls of all experiences and abilities to take part in football, get active and raise the profile of the female game.

Disney and The FA’s objective for this year’s event is to exceed 2017’s participation figures of 60,000 girls taking part in over 1,400 sessions delivered in schools, universities, colleges, clubs, community groups and other organisations across the country.

This year’s FA Girls’ Football Week will be supported by a multi-platform marketing campaign including a 30-second film, made by Disney’s in-house creative team, which features three young female players from Coalville Town Football Club playing football interspersed with clips from three well-loved female characters from Walt Disney Animation Studio films Moana, Tangled and Zootropolis.