Shangri-La Hotels: The Table by DigitasLBi

The Table is a programme which gives loyal customers access to special deals and exclusive experiences, as well as the chance to build up redeemable points to reuse in the hotels.

The idea behind the campaign is to play on the emotional aspect of eating by asking ‘what are you in the mood to eat?’ This will be placed across web platforms, print, global social media, CRM, influencer and brand partnerships.

The specialist foodie focus sits as part of the brand’s wider loyalty service The Golden Circle, which celebrated its fifth birthday earlier this year, again via a DigtasLBi campaign.