Travelers Insurance: advert-top-1 by DigitasLBi New York
- Location:
DigitasLBi has created an animal-themed campaign for Travelers Insurance to educate people about the importance of home safety and emergency preparedness. Since animals have many instincts and behaviors that allow them to protect themselves in times of trouble, the campaign uses beavers, cuttlefish and pikas to show viewers what can be learned from these creatures. For example, one video draws parallels between an elephant shrew's penchant for creating mental maps of escape routes to dodge predators and families setting aside time to plan home evacuation plans.
Credits
Chief Creative Officer: Ronald Ng
Executive Creative Director: Atit Shah
SVP Creative: Doug Speidel
Creative Director: Spencer Black
Art Director: Sasha Shenoy
Copywriter: Louis Deslis
EVP/Group Account Director, Account Management: Todd Stanley
VP/ Group Director, Account Management: Dan Williams
Account Manager, Account Managment: Mona Haroon
VP/Group Director, Project Management: Parrish Griggs
Senior Associate, Project Management: Ali Schurz
Editing House: DigitasLBi Post Group
VP/Group Director/EP: Becky Friedman
Senior Producer: Avi Walsky
Producer: Alexandra Henry
Associate Producer: Tucker Johnson
Editors: Erik Emond, Colin Wolf, Jared Kaplan
Business Affairs Manager: Sarra Angelou
Post Group Director: Adrian Mojica
Music House: Sound Lounge
Audio Mix: Peter Holcomb (Sound Lounge)
Principal Software Engineer, Technology: Alexandra Tinti
Quality Assurance Manager, Technology: Tanika Jones
