The Drum Awards for Marketing - Entry Deadline

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Date: Dec 2016
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DigitasLBi has created an animal-themed campaign for Travelers Insurance to educate people about the importance of home safety and emergency preparedness. Since animals have many instincts and behaviors that allow them to protect themselves in times of trouble, the campaign uses beavers, cuttlefish and pikas to show viewers what can be learned from these creatures. For example, one video draws parallels between an elephant shrew's penchant for creating mental maps of escape routes to dodge predators and families setting aside time to plan home evacuation plans.

Credits

Chief Creative Officer: Ronald Ng

Executive Creative Director: Atit Shah

SVP Creative: Doug Speidel

Creative Director: Spencer Black

Art Director: Sasha Shenoy

Copywriter: Louis Deslis

EVP/Group Account Director, Account Management: Todd Stanley

VP/ Group Director, Account Management: Dan Williams

Account Manager, Account Managment: Mona Haroon

VP/Group Director, Project Management: Parrish Griggs

Senior Associate, Project Management: Ali Schurz

Editing House: DigitasLBi Post Group

VP/Group Director/EP: Becky Friedman

Senior Producer: Avi Walsky

Producer: Alexandra Henry

Associate Producer: Tucker Johnson

Editors: Erik Emond, Colin Wolf, Jared Kaplan

Business Affairs Manager: Sarra Angelou

Post Group Director: Adrian Mojica

Music House: Sound Lounge

Audio Mix: Peter Holcomb (Sound Lounge)

Principal Software Engineer, Technology: Alexandra Tinti

Quality Assurance Manager, Technology: Tanika Jones