Biotrue: advert-top-1 by Digital Pulp and Sweet Sadie
- Location:
Bausch + Lomb’s Biotrue contact lens solution has launched a second wave of digital videos for its ongoing “Biotruth” campaign. Each video features a "Biotruth moment," which is defined as a "moment when people realize that their contact lenses can't keep up with them." Created by Digital Pulp and Sweet Sadie, the videos are running on Hulu as well as YouTube, Facebook, and Instagram.
Credits
Digital Pulp
Chief Creative Officer: Gene Lewis
Account Director: Susan Reiter
Management Supervisor: Amanda McCormick
Account Supervisor: Marissa Cinelli
Account Executive: Rachel Rottenberg
Sweet Sadie
CD/ EP: Rachel Lederman
EP: Xavier Melendez
CD/Writer: Jay Sandusky
Director: Stephen Pearson
DP: Noah David Smith
AD: TJ Sansone
Producer: Will Tatum
Production Designer: Ryan Cooper
Art Director: Mike Blain
Wardrobe: Heather Howard
Ward. Asst.: Dorothy Carlton
Editor: Charlie Cusumano
Assistant Editor: Mickey Todiwala
VFX: Eddie Wiseman
Sound Design: Pomann Sound, Bob Pomann and Justin Kaupp
Colorist: Matthew Rosenblum
