Diesel: Francesca by Publicis Italy
- Location:
Diesel has launched a short film titled 'Francesca.'
Directed by Francois Rousselet and realized with the advice of Diversity, an Italian association committed to promoting social inclusion. The short video features a young woman, who is assigned male at birth, as she begins transitioning through life, in feats both big and small, as she achieves her dreams. “Francesca” debuts at the commencement of Pride month, with the film expresing Diesel’s 'For Successful Living' spirit, as the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.
Francesca is played by model and activist Harlow Monroe. Rousselet tracks Francesca’s transition over time, and the viewer sees our heroine embracing herself as she comes into her true identity. Throughout the vignette, a Christian cross motif appears—including from the very first scene, as a pendant. She does not hide her transition; Francesca is seen recognizing herself as female on an application. The final scenes show another ultimate desire: Francesca enters a nunnery, swapping her Diesel denim for a habit, fulfilling both her own intentions and the pursuit of her faith.
Credits
Credits
Agency Credits
Creative Agency: Publicis Italy
Global CCO Publicis WW: Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
Global Creative Director: Mihnea Gheorghiu
Global Creative Director: Thiago Cruz
Art Director: Mattia Mingardo
Copywriter: Silvia Serreli
Strategic Planner: Monica Radulescu
Account director: Filippo D’Andrea
Group Account Director: Ilaria Castiglioni
Account Manager: Mirko De Martini
Head of TV Production: Francesca Zazzera
Tv Producer: Anna Sica
Social Media Manager: Saraluna Micciche
Head of Social Client Services and Strategy: Alessandro Bochicchio
MSL Group Director / Head of Engagement and Experience: Kim Piquet
Film credits Directed by François Rousselet @françois_rousselet
Produced by Division @divisiondivision
Producer Jules de Chateleux @julesdvsn
Dop Matias Boucard @boucardmatias
Steadycam Aymeric Colas @aymeric_colas
Editor Nicolas Larrouquere @pinacola_
Line producer Alexis Fonvieille
Production service @nikita_bukowski with @family_production
Art department Olga Zlobina @olga_zloo
Postproduction @mikrosimage
Vfx producer Sébastien Noyon
Supervisor and flame Artist Franck Lambertz
flame Artist Flore Mounier @flaurre
Grader Arthur Paux @arthurpaux
Grader Assistant Loic lavaux @loiclavaux
Music credits
Music // Sizzer
Music Supervision // Michael Bertoldini
Music Producer // Seppl Kretz
