Volkswagen: advert-top-1 by Deutsch

Volkswagen of America is leading Instagrammers on a 21-day ‘Rule the Road’ scavenger hunt as part of its 2018 Tiguan campaign.

The social experience incorporates elements from the campaign’s original launch spot, ‘The New King,’ including an inflatable gorilla, the actress who plays the driver, and her Tiguan as she races through the city.

For 21 days, fans can participate in the scavenger hunt to chase down the new Tiguan and win daily prizes for their efforts. Every day at 1pm ET, a clue will appear on the daily hunt tile on the @VWRuleTheRoad Instagram page. Using that clue, players will then have to find the hidden Tiguan within the tiles using the carousel feature. There are Tiguans everywhere but only one is the right one. Once users find the hidden Tiguan, they must take a screenshot of the Tiguan and direct message it to @VWRuleTheRoad for a chance to win a daily prize and qualify to enter the grand prize drawing. The grand prize consists of a 10-day trip to San Francisco, Miami, and New York.