Reebok: Zigurine by Deutsch New York
- Location:
Shoemaker Reebok is taking fighter Conor McGregor into the animated ring in a vivid spot to launch its Zig Kinetica shoe.
The legendary mixed martial artist is seen wandering into his son’s bedroom, looking to clean up all the toys. When he jumps over a toy train track, the transformative power of the shoe morphs McGregor into an action figure that must harness Zig Kinetica’s energy to fight off rogue toys, like an attacking clay monster and a toothbrush-wielding evil clown.
The launch of ‘Zigurine’, by Deutsch, marks the next phase in Reebok’s ‘Sport the Unexpected’ campaign, celebrating risk takers and features a shoe that is designed to channel and return energy with every stride.
Credits
Deutsch Office: New York
Chief Creative Officer: Dan Kelleher Executive Creative Director: Pete Johnson Creative Director: Marques Gartrell
Art Director: Travis Robertson Copywriter: Greg Almeida
Director of Integrated Production: Joe Calabrese Director of Art Production: Sarah Manna Producer: Shelby Remer
Head of Design: Roger Bova Design Director: Joanna Durkalec Designer: Laura Chang
Senior Print Producer: Jeanette Luis Art Producer: Dana Kandic
Chief Strategy Officer: Matt Baker Strategist: Garett Awad
Group Account Director: Andrew Arnot Account Director: Silvia Lacayo Account Executive: Maria Rivadeneira Project Manager: Allison Wang
Associate Business Affairs Manager: Nikki Belekjian Ass’t Account Executive: Sean Onwualu
Production Co:
Riff Raff Films Director: Sacred Egg
Exec Producer: Matthew Fone Line Producer: Cathy Hood
Stop Motion Model Build & Animation: AMS Ltd
Builder/Designer: Andy Gent
E ditorial:
Steelhead
Editor: Mike Mallen
Animation: Rob Bischoff, John Hatheway Producer: Zack Herpy
Music and Sound Design by Human
Executive Producer: James Dean Wells Creative Lead: Justin Hori
Hip Hop Direction Composer: Justin Hori Rock Direction Composer: Thomas Keery
Audio post by Post Human
Mix Engineer: Sloan Alexander Audio post producer: Craig Caniglia
Compositing & VFX:
Squad47
Design:
Brand New School
Telecine:
The Mill
Colorist: Mikey Rossiter Producer: Evan Bauer
