Taco Bell: Nacho Fight by Deutsch

Agency: Deutsch
Client: Taco Bell
Date: Jan 2020
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Taco Bell has created a spot to launch its huge Nacho Party Packs and leaned into the insight that having a lot of nachos can bring people together but not having enough can tear them apart.

To bring this to life, Deutsch tapped iconic stunt man turned big-action filmmaker, David Leitch, to direct and casted real stunt-fighters to give that spot that big, over-the-top action. The fight scene even breaks through walls and lots of furniture to show the lengths people will go to get the last nacho.

The campaign will run on broadcast, radio, digital and social through Q1.

Credits

TACO BELL / CLIENT CREDITS

SVP, Advertising & Brand Engagement Tracee Larocca

Director of Advertising Ashley Prollamante

Manager, Brand Experience Amanda Barbosa

Associate Manager, Brand Experience Emma Cartwright

Food Consultant Carolyn Avelino

DEUTSCH / AGENCY CREDITS

Creative

Chief Creative Officer, Los Angeles Brett Craig

Creative Director Travis Swingler

Associate Creative Director Vince Feliciano

Associate Creative Director Josh Cassidy

Art Director Micah Wilkes

Copywriter Ryan Schade

Production

Head of Production Diego de la Maza

Executive Integrated Producer Paul Roy

Integrated Producer Steven Frailey

Senior Music Supervisor Chase Butters

Music Supervisor Dez Davis

Digital Production

Executive Integrated Producer, Digital Laura Tron

Senior Integrated Producer, Digital Ariel Theraube

Associate Integrated Producer, Digital Kemi Adeniji

Design

Design Director Jean-Lou Renoux

Designer Ayla Kim

Junior Designer Karloz Giron

Account Management:

Group Account Director Matt Matzen

Account Director Kelly Childers

Account Supervisor Keith Marsh

Account Executive Kaley Barenkamp

Account Executive Natalie Brock

Business Affairs/Traffic: Director of Integrated Business Affairs Gabriela Farias

Executive Business Affairs Manager Ken Rongey

Director of Broadcast Traffic Carie Bonillo

Executive Broadcast Traffic Manager Courtney Tylka

Senior Broadcast Traffic Manager Ana Barraza

Account Planning:

EVP, Head of Strategy Kelsey Hodgkin

Associate Strategy Director Rebecca Chein

PRODUCTION CREDITS

Production – Live-Action

MINTED CONTENT Director: David Leitch Managing Director: Lance O’Connor Executive Producer: Edina Sallay Producer: Craig Repass

Production Service Company / Vancouver

CIRCLE PRODUCTIONS Executive Producer: Chris Bowell Executive Producer: Tom Murray Executive Producer: Alex Bowell

Editorial

Whitehouse/Steelhead Editor: Josh Bodnar Assistant Editor: Jesse Richard Executive Producer: Joanna Manning Producer: Lynne Mannino

Post (Color/VFX/Finishing)

ALT Post Facility Company 3 Lead Flame Artist: Andy MacDonald Executive Producer: Chris Fieldhouse Producer: Gabriel Wakeman Colorist: Stefan Sonnenfeld

Audio / Sound Design

Lime Studios Audio Mixer: Matt Miller Assistant Mixer: Ian Connie Executive Producer: Susie Boyajan

Music

Hayley Mills 'Lets Get Together'

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