H&R Block: Tax Day Relax Day by Deutsch
- Location:
H&R Block is turning Tax Day into Relax Day by livestreaming a sloth on Twitter all day. The brand wants people to take a moment of Zen this Tax Day with a livestream of the world’s most relaxed animal.
The sloth will be livestreamed on Twitter from 9am ET to 9pm ET and the brand will be engaging with fans all day via social with the hashtags #SlothStream #TaxDay.
Credits
H&R Block
Jeff Jones - CEO
Vinoo Vijay - CMO
Kelli Ramey - VP of Advertising and Social Media
Wendy Fitch – Director of Advertising and Social Media
Samantha Shepard -Senior Marketing Manager, Social Media
Chase Wagner – Senior Marketing Manager, Advertising and Community Engagement
Joe Davis – Marketing Manager, Social Media
Stephen Peteritas – Digital Marketing
Deutsch
Creative:
Pete Favat, Partner, Chief Creative Officer, North America
Brett Craig, Partner, chief Creative Office, Los Angeles
Doris Chung, SVP, Creative Director
Marcus Cross, Associate Creative Director
John Baker, Associate Creative Director
Baroosh Qasim, Senior Art Director
Brittany Kopeikin, Senior Copywriter
Logan Kornauser, Art Director
Devin Altman, Copywriter
Chelsea Curry, Copy writer
Production:
Dan Kaplan, SVP, Executive Integrated Producer, Broadcast
Trevor Alexander, Integrated Producer
Laura Tron, VP, Executive Integrated Producer, Digital
Julia Conforti, Digital Producer
Denise Wright, Senior Business Affairs Manager
Production / Editorial:
Steelhead
Adam Becht, Executive Producer
Ted Markovic, Managing Director, Steelhead
Ted McGarry, Producer, Editor
Strategy:
Kelsey Hodgkin, EVP, Head of Strategy
Janet Shih, Associate Digital Strategy Director
Karina Azevedo, Junior Strategist
Account:
Adam Graves, EVP, Group Account Director
Kim Withee, SVP, Group Account Director
Kate DeMallie, Account Director
Griffin Templeton, Account Supervisor
Catherine Doran, Account Executive
