H&R Block: Tax Day Relax Day by Deutsch

Agency: Deutsch
Client: H&R Block
Date: Apr 2019
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H&R Block is turning Tax Day into Relax Day by livestreaming a sloth on Twitter all day. The brand wants people to take a moment of Zen this Tax Day with a livestream of the world’s most relaxed animal.

The sloth will be livestreamed on Twitter from 9am ET to 9pm ET and the brand will be engaging with fans all day via social with the hashtags #SlothStream #TaxDay.

Credits

H&R Block

Jeff Jones - CEO

Vinoo Vijay - CMO

Kelli Ramey - VP of Advertising and Social Media

Wendy Fitch – Director of Advertising and Social Media

Samantha Shepard -Senior Marketing Manager, Social Media

Chase Wagner – Senior Marketing Manager, Advertising and Community Engagement

Joe Davis – Marketing Manager, Social Media

Stephen Peteritas – Digital Marketing

Deutsch

Creative:

Pete Favat, Partner, Chief Creative Officer, North America

Brett Craig, Partner, chief Creative Office, Los Angeles

Doris Chung, SVP, Creative Director

Marcus Cross, Associate Creative Director

John Baker, Associate Creative Director

Baroosh Qasim, Senior Art Director

Brittany Kopeikin, Senior Copywriter

Logan Kornauser, Art Director

Devin Altman, Copywriter

Chelsea Curry, Copy writer

Production:

Dan Kaplan, SVP, Executive Integrated Producer, Broadcast

Trevor Alexander, Integrated Producer

Laura Tron, VP, Executive Integrated Producer, Digital

Julia Conforti, Digital Producer

Denise Wright, Senior Business Affairs Manager

Production / Editorial:

Steelhead

Adam Becht, Executive Producer

Ted Markovic, Managing Director, Steelhead

Ted McGarry, Producer, Editor

Strategy:

Kelsey Hodgkin, EVP, Head of Strategy

Janet Shih, Associate Digital Strategy Director

Karina Azevedo, Junior Strategist

Account:

Adam Graves, EVP, Group Account Director

Kim Withee, SVP, Group Account Director

Kate DeMallie, Account Director

Griffin Templeton, Account Supervisor

Catherine Doran, Account Executive