Heinz: Smear it With Heinz by Deutsch
- Location:
Heinz Mayonnaise’s latest social campaign parodies traditional political smear ads – but instead of smearing candidates, they’re lobbying to smear dry foods with the creaminess of Heinz. Rallying consumers with the tagline, 'Smear It with Heinz,' Heinz is calling out Tuna, BLTs, White Bread, Egg Salad, Potato Salad, Rye Bread and Roasted Turkey for their undeniable dryness, and painting a picture of the bleakness of a world without mayo.
The campaign rolls out this summer on social media, follow @HeinzKetchup_US on Twitter to watch it unfold.
Heinz Mayo has been working with Deutsch since late 2018 on strategy, creative and production efforts.
Credits
Client Credits:
Head of Brand Building, Sauces, Frozen & Meals: Jennifer Healy
Associate Director of Marketing: Dalia Adler
Senior Associate Manager: Lucia Caamano
Lead, Consumer Insights & Strategy: Anthony Jackel
Social Media Manager: Alyssa Cicero
Deutsch Credits and Titles:
Creative Credits:
Chief Creative Officer, North America: Pete Favat
Chief Creative Officer, Los Angeles Brett Craig
Chief Digital Officer, Los Angeles Pam Scheideler
EVP, Executive Creative Director: Bob Cianfrone
SVP, Creative Director: Mike Frank
SVP, Creative Director: Trevor Kuhn
Art Director: Anastasia Arten
Copywriter: Morgan Parfrey
EVP, Head of Production: Diego de la Maza
Senior Integrated Producer: Jesse Ferguson
Integrated Producer: Trevor Alexander
Senior Integrated Producer, Digital: Lindsey Najdovski
Senior Music Supervisor: Chase Butters
Music Supervisor: Dez Davis
Account Management Credits:
EVP, Group Account Director: Montse Barrena
SVP, Account Director: Josh Lybarger
Account Director: Josh Brewer
Account Supervisor: Remi Shimazu
Assistant Account Executive: Erika Sidney
Account Planning:
EVP, Head of Strategy: Kelsey Hodgkin
EVP, Group Strategy Director: Mitch Polatin
VP, Strategy Director: Morgan Aceino
Senior Digital Strategist: Gurbani Chadha
Strategist: Bekah Meyers
Technology:
EVP, Head of Technology: Marc Gowland
Business Affairs/Traffic:
SVP, Director Business Affairs: Gabriela Farias
Executive Business Affairs Manager: Ken Rongey
SVP, Director of Traffic Operations: Carie Bonillo
Production Company
Production Company Name: Laundry
Executive Creative Director: Tony Liu & PJ Richardson
Director: Reza Rasoli
Managing Director: James Sweigert
Head of Production: Matt Primm
Line Producer: Cole Winokur
Producer: Dean Marchand
Editor: Justin Freedman
Colorist: Marc Van Osdale
Audio Post Company:
Production Company Name: Margarita Mix Santa Monica
Executive Producer: Whitney Morris
Executive Producer: Paula Arnett
Mixer: Jeff Levy
