The Drum Awards for Marketing - Entry Deadline

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Date: Jan 2017
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Independent brand design agency Design Bridge are delighted to reveal their latest work for Lyle’s Golden Syrup, creating new packaging that captures the fun and festivities of pancake making season. The playful designs have been created to encourage consumers to ‘make it Pancake Day, every day' and will appear on all tins and squeezy bottles for a three-month stretch, the first time Lyle’s® have replaced their iconic Golden Syrup packaging for this length of time.

Credits

Creative director: Mike Stride