Client: Good Humor
Date: Apr 2016
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Design Bridge has created a new brand identity for Good Humor ice cream. The design agency "redrew the Good Humor delivery man, making him appear modern," created a new font for the brand name, and "re-crafted the Good Humor Truck as a symbol of the brand's heritage and the ice cream that so many Americans know and love."


Creative Director: Tim Vary

Design Director: Chloe Templeman

Senior Client Manager: Paige Winter

Designer: Chris Algar

Illustration: James Alberdi

Strategy: Andy Kirk