Design Bridge has created a new brand identity for Good Humor ice cream. The design agency "redrew the Good Humor delivery man, making him appear modern," created a new font for the brand name, and "re-crafted the Good Humor Truck as a symbol of the brand's heritage and the ice cream that so many Americans know and love."
Creative Director: Tim Vary
Design Director: Chloe Templeman
Senior Client Manager: Paige Winter
Designer: Chris Algar
Illustration: James Alberdi
Strategy: Andy Kirk