Storytelling with an ironic tone and the added value of a data-driven strategy: these are the ingredients from which Deloitte Digital created the new campaign for Dr. Giorgini, an Italian brand specialized in the production and sale of natural remedies all over the world.
A two-minute film shows a man by a campfire in the woods. Suddenly, he hears an ominous growl. A woman runs out of the forest, being chased. He gets up and runs as well, finding shelter in an abandoned camper. The unseen beast finds him and smashes the camper. It then cuts to a man at home, removing his VR headset, and we see he is actually relaxing at home with his wife.
The film entertains us with its fast pace thanks to the direction of Igor Borghi, and the production decisions of Filmgood, all oriented to enhance the creative approach and the needs of the project.
A movie that was planned online in Italy, France, Germany and the UK, leaves us with a clear message: there will always be something new to experience, but what will never change is the importance of our day-to-day wellbeing.
Alessandro Gaudio – Deloitte Digital, Partner
Emanuele Viora – Deloitte Digital, Executive Creative Director
Andrea Jaccarino – Deloitte Digital, Executive Creative Director
Fabrizio Marvulli – Deloitte Digital, Manager
Vasco Bertoldi – Deloitte Digital, Creative Strategist
Ziad Tayah – Deloitte Digital, Digital Media Specialist
Pierangelo Spina – Filmgood, Executive Producer
Carlotta Magnani – Producer
Igor Borghi – Director
Luca Esposito – DOP
Luigi Pelizzo – Scenography
Giulia Tagliaferri – Costumi
Caterina Martini - Direttore di produzione
Lorenzo Colungati – Editor
Vincenzo Casucci – Music
EDI Effetti Digitali Italiani - Post Production