Dean's: A Better Class of Biscuit

Family-owned shortbread manufacturer Dean’s is set to launch a new advertising campaign to raise awareness of its premium biscuit offering and build brand loyalty on a UK-wide scale.

Produced by Punk, the campaign carries the strapline ‘A better class of biscuit’ and introduces bold and humorous illustrations, proudly positioning Dean’s as a ‘posh’ biscuit, full of class (with its tongue firmly in its cheek).

The new advertising campaign follows on from a recent brand re-positioning exercise, based on in-depth consumer insight and has been created to help meet the brand’s ambitious plans to grow throughout the UK and beyond.