Volkswagen: advert-top-1 by DDB Sydney
- Location:
Volkswagen cleverly manages to escape the violation of advertising code of conduct by highlighting its latest model Amarok V6 ultimate 580 with a behind the scenes ute ad.
The campaign titled 'Too Powerful for TV' conceptualised by DDB Sydney features British director, austere safety officer showcasing what Aussie car manufacturers have struggled to for years.
It builds on the previous Amarok campaigns from DDB Sydney, The Naked Ute and Korama, which were also all about leaning into the problem.
Credits
DDB SYDNEY:
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Creative Partner: Jade Manning
Creative Partner: Vincent Osmond
Senior Creative: Tim Woolford
Senior Creative: Tommy Cehak
Managing Partner: Nick Russo
Senior Business Director: Astrid Noble
Business Manager: Luke Thistleton
Digital Business Manager: Christelle Quillien
Planning Partner: Graham Sweet
Head of Integrated Content: Sevda Cemo
Lead Senior Producer: Tania Jeram
Senior Digital Art Director: Berengere Sottas
Senior Designer: Paul Jansen
VOLKSWAGEN COMMERCIAL VEHICLES:
National Marketing Manager: Nick Reid
Product Marketing Manager: James Thompson
Retail and Digital Communications Manager: Nathan Johnson
Production Company: Goodoil Films
Director: Adam Stevens
Executive Producer: Sam Long
Producer: Catherine Warner
DOP: Daniel Ardilley
Editor: Mark Burnett from The Editors, Sydney
Assistant Editor: Grace Eyre from The Editors, Sydney
Grade: Ben Eagleton from BE
Online/VFX: Nigel Mortimer, Stefan Coory
Post Production: Blockhead VFX, Sydney
Sound Engineer: Anthony Aston, Rumble Studios
Music: Johnny Green, Rumble Studios
Media agency: PHD Sydney
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