The Drum Awards Festival - Official Deadline

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Client: Volkswagen
Date: Apr 2016
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DDB Stockholm and Volkswagen have launched Instant Test Drive - A new and revolutionising way to test drive cars. For the first time ever, the test drive is brought to consumers, on demand. Just as simple as ordering a cab or a pizza, the process is instant and aims to change the way Volkswagen bring their cars to the market.

The instant test drive is made possible through an easy to use and familiar style smart phone browser page. The pilot has been developed in Sweden and launched in Stockholm on 13 April. The first trial-run will go on for three weeks with further activations of the service planned throughout the year. Depending on the feedback from the users during the first trial-run, Volkswagen is looking to activate Instant Test Drive in cities across the world.

To book, customers simply need to visit with their smartphone’s browser application. They then choose which car they’d like to try and set their pick up location. The closest available car will be notified about the request and a Volkswagen-agent will head straight to the address with the car to meet them.

At that point, the steering wheel is handed over to the customer and they are given the freedom to choose their destination. It can be a journey from A to B or a round.


Digital Director: Andreas Fabbe Andersson

Digital Designer: Andreas Blomback, Mattias Nordenham

UX Designer: Ida Reimers

Additional Credits: Digital Account Manager: Katatina Mohlin

Account Manager: Hogir Aslan

Business Director: Michael Hollesen

Film Producer: Erik Lindgren

Production Company: The Brewery