The Drum Awards Festival - Official Deadline

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Agency: DDB Latina
Client: Porsche
Date: Apr 2020
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Despite the beautiful weather and empty roads, Porsche has created a movie overnight, alongside and a series of graphics to encourage viewers to leave their Porsche at home.

Based on existing materials, the campaign encourages Porsche owners to share photos of their cars parked in garages on social media.

In this way, DDB Warsaw was able to make sure that they comply with all safety recommendations.

Porsche owners from all over Poland joined the action, among them some Pilish celebrities: Piotr Kędzierski, Patryk Mikiciuk and Kuba Wojewódzki, arousing the interest of the press and fans.