Rather than delete or warn users of scam, Netsafe and DDB New Zealand have created an email AI assistant which will waste the time of scammers until they stop.
Re:scam works by using artificial intelligence to respond convincingly to scammers, wasting their time until they stop. If you have been sent some scam, you can forward it to Re:scam who will do all the hard work for you.
The idea came from New Zealand online safety brand Netsafe and DDB New Zealand, which teamed up to build a ‘weapon’ against online scam using AI.
DDB New Zealand