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Netsafe: Re:scam by DDB NZ

Agency: DDB NZ
Client: Netsafe
Date: Nov 2017
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Rather than delete or warn users of scam, Netsafe and DDB New Zealand have created an email AI assistant which will waste the time of scammers until they stop.

Re:scam works by using artificial intelligence to respond convincingly to scammers, wasting their time until they stop. If you have been sent some scam, you can forward it to Re:scam who will do all the hard work for you.

The idea came from New Zealand online safety brand Netsafe and DDB New Zealand, which teamed up to build a ‘weapon’ against online scam using AI.


DDB New Zealand

Mango Communications