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Cotton Incorporated: #CoolerInCotton by DDB New York

Date: Jul 2016
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DDB New York has launched a national campaign for Cotton Incorporated called #CoolerInCotton. According to the agency, the campaign was "designed to remind consumers of cotton's warm weather benefits in the age of synthetic fibers." In a Broadway-style musical PSA, a cheerful singer walks viewers through the sticky situations that people may find themselves in if they don't wear cotton on a hot summer day.

Credits

Chief Creative Officer: Icaro Doria

Creative Director: Cassandra Anderson

Associate Creative Director: Marilyn Kam

Senior Art Director: Mina Mikhael

Copywriter: Turan Tuluy

Head of Production: Ed Zazzera

Executive Producer: Teri Altman

Business Affairs Manager: Joanna Soliszko

Account Director: Deborah Broda

Management Supervisor: Lauren Solomon

Senior Account Executive: Tiffany Nungaray

Brand Planning Director: Jennifer Fox

Senior Social Strategist: Robin West

Associate Producer: Kelly Treadway

Print Producer: Joan Elsesser

Production Company: Caviar

Director: Henry Scholfield

Executive Producers: Michael Sagol, Jasper Thomlinson, Darren Foldes, Nicola Kenney

Producer: Giles Skillicorn

DP: Marc Gomez Del Moral

Choreographer: Olivier Casamayou

Costume: Alexandra Day

Art Director: Natasa Rogelj

Music: Mophonics

Composer/Executive Producer: Stephan Altman

Executive Producer: Shelley Altman

Editorial: Cosmo Street

Editor: Tom Scherma

Executive Producer: Maura Woodward

Producer: Anne Lai

Post Production Company: Framestore NY

Executive Producer: Derek Macleod-Veilleux

Senior Flame Artist: Martin Lazaro

Flame Artist: Greg Gaskins