leaderboard-top-1 by DDB Mudra Group
- Location:
Indian retail brand Big Bazaar's latest film celebrates the very essence of family and togetherness that forms the fabric of any Indian festival and brings to life the meaning of the true spirit of Diwali.
Conceptualized and crafted by the DDB Mudra Group, the film takes its inspiration from the lives of the many Indians who undertake long journeys from all over India to celebrate Diwali with their loved ones, but often find themselves stuck in transit and unable to make it home for the festival.
The narration takes us through the journey of Jatin, a passenger in a delayed train who decides to not let the situation get the better of him. Instead, he strikes up a conversation with his fellow traveler to break the somber mood and offers him sweets from Big Bazaar. His little gesture sparks a chain reaction, with other passengers joining in and celebrating Diwali in the train itself, like one big family.
Credits
Agency name – DDB Mudra Group
Creative Team – Rahul Mathew, Iraj Fraz, Manoj Bhagat, Ashwini Mishra, Vikas Gaur, Nilesh Anjarlekar, Saritha Shivshankar, Manish Patel, Mausami Shirsekar, Nikita Sahay, Amol Ambetkar
Account Planning team – Amit Kekre, Mehak Jani, Ketan Rambhia
Account management team– Sanjay Panday, Sharon Picardo, Abhaysingh Bhonsle, Priyanshu Dikshit
Films team – Vishal Sane, Pravin Misal
Production House – The Magic Box
