KLM: 100 Years of Progress by DDB

Agency: DDB
Client: KLM
Date: Oct 2019
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To celebrate its centenary birthday, KLM Royal Dutch Airlines has produced a reflective ode to the airline's long history.

Founded in 1919, KLM is the first commercial airline still flying under its original name to reach that milestone.

To celebrate this achievement, KLM got DDB Unlimited to create a film that captures its long history, while showing the progress that has been made - both in aviation capability and in society as a whole.

The film tells the story of three generations of women, who each inspire the next to work for KLM - from the first flight to the airline today.

It opens in 1919, with a young girl excited to see a classic KLM Fokker F. II plane that flies over her house. Her plane obsession inspires her to become a flight attendant and take to the skies to visit lands far beyond. Her work causes her daughter to follow suit.

While the first two women worked as flight attendants, the spot concludes with the granddaughter in the cockpit, taking off in a Boeing 787-10 as captain - a job that traditionally has been seen as male territory.

Credits

Client: 
 KLM Royal Dutch Airlines

Agency: 
 DDB Unlimited

Production: 
 Pink Rabbit

Director: Ismael ten Heuvel

Editing: MRTN

Post production:
 Storm Post Production

Music: 
 MassiveMusic, Joep Beving

Sound: 
 Haaifaai

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