DDB rebrand by DDB Group
DDB has introduced a new visual identity that captures the essence of the agency and is an outward symbol of its thinking, work and people.
The evolution of DDB’s visual identity is a timeless and timely update for one of advertising’s most enduring and celebrated brands. The new mark celebrates DDB’s heritage and legacy, reflects the contemporary thinking and work that the agency is known for today, positioning it for an exciting future.
Using the agency’s full name, Doyle Dane Bernbach, within the mark, was a deliberate decision. As other agencies are commoditizing their agency names and turning away from their founding principles and visions, DDB is doubling down on the values that Doyle Dane and Bernbach founded the agency on – creativity and humanity. To this day, Bill Bernbach remains one of the most creative and impactful people ever to work in the advertising industry. His thinking, his ideas, and his words color the agency’s presentations, halls and most importantly, the work DDB produces.
Highlighting the creativity and interconnectivity of the worldwide DDB team, the evolved logo was created internally by the DDB North America design team – serving as a great example of the agency’s design capabilities.
This change to visual identity will be implemented across all internal and external marketing materials on a rolling basis. The modernized mark serves as a frame so that each DDB office can make it their own to reflect their work, local geography and clients.