Tsingtao : advert-top-1 by DDB China

One of China’s best-known locally brewed beers, Tsingtao Pure Draft has re-launched with a television commercial featuring popular Chinese actor, singer and model Huang Xiaoming.

A product of Qingdao in Shangdong, Tsingtao Pure Draft is a non-pasteurized lager brewed with pure spring water from China's Laoshan Mountains. The brand’s new slogan, ‘Refresh your life, be yourself’, signifies a coming of age and an edgier attitude for Tsingtao Pure Draft as it tries to capture a more sophisticated young audience.

The video can be viewed here