Skittles: You Are How You Eat by DDB China

Starring Chinese singer and actor Jing Boran, this campaign by DDB China marks a bold and exclusively ‘social’ media strategy for Skittles.

The ‘you are how you eat’ campaign aims to bring out the fun factor of Skittles.

Three videos starring Jing Boran were released online, inviting consumers to

submit their videos of how they consume Skittles. Ten days after launch, a oneminute

video of user submitted content came alive with animations on Bilibili.

The online videos are set to the beat of a Skittles song and accompanying

dance steps, which aims to add to the brand’s youthful appeal.