Midea: Midea UEFA EURO 2016 by DDB China

DDB China Group has launched a TV spot for home appliance maker Midea’s new Smart Air Conditioner for the UEFA EURO 2016 with official broadcasting partner CCTV5.

Playing up its remote control features to regulate home temperature through a smartphone or tablet application over a WiFi, a 30-sec TV spot aims to bring home the product benefits of Midea’s Smart Air Conditioner through the Internet of Things.