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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

State Farm: The Following by DDB Chicago

Client: State Farm
Date: Mar 2017
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To launch its Neighborhood of Good initiative, a platform that connects people who want to volunteer with local organizations that need help, State Farm has rolled out a two-minute film called "The Following" that it hopes will encourage viewers to take action on important causes that they care about. Created by DDB Chicago, 30-second and 60-second cuts of the film will run during March Madness as well as during other high profile programming.


John Maxham: Chief Creative Officer

Mel Routhier: Group Creative Director

Adam Cook: Creative Director, Copywriter

Chris Bruney: Creative Director, Art Director

Katie Bero: Associate Creative Director

Brian Culp: Associate Creative Director


Diane Jackson: Chief Production Officer

Scott Kemper: Executive Producer

Zoe Grubbe: Production Business Manager

Linda Bres: Music Production Manager


Ben Gladstone: Group Business Director

Kim Brun: Account Director

Jaclyn Govostis: Account Supervisor

Emily Smith: Account Executive


Jack Perone: Chief Strategy Officer

Lauren Maddox: Strategist

Production Company: MJZ

Dante Ariola: Director

Eriks Krumins: Excutive Producer

Natalie Hill: Producer

Laurie Crawley: DP

Quito Cooksey: Production Designer

Editorial: Final Cut

Joe Guest: Editor

Eric McCasline, Suzy Ramirez: Executive Producer

Barbara Healy, Frankie Elster (London): Producer

Dillon Stoneburner (LA), Kit Wells (London): Assistant Editors

Post: MPC

Camila De Biaggi: Executive Producer

Jesse Kurnit: Head of Production

Barry Gilbert, Sandra Eklund: Producer

Colorist: Jean-Clement Soret

Matt Tremaglio: Lead Compositor

Maxyar Sharifian: Compositor

Fabian Frank: CG Lead Artist

Chloe Dawe: CGI Modeling/ Groom

Maximilian Mallmann: CGI Rigging

William Laban: CGI Groom/ Lighting

Matteo La Motta: CGI Lighting

Tim Van Hussen, Boris Cailly: CGI Animation

Music Agency for Supervision and Licensing: Comma Music

Bonny Dolan: EP/Managing Director

Michael Paoletta: EP, A&R + Supervision/Licensing

Bryan Rheude: Creative Director

Leigh Salzman: Producer

Chainsmokers “Don’t Let Me Down” as performed by Joy Williams

Audio Post: Chicago Recording Company

Mark Ruff: Mixer

Jason Hoban: Assistant