Miller: Dry-ish January by DDB Chicago

Miller64 launched a new campaign introducing its 'Dry-ish January', a movement focused on enjoying a lighter beer-ish kind of beer this new year. Miller64 is a lighter beer-ish kind of beer with only 64 calories and 2.8% ABV.

To bring the campaign to life, Miller64 partnered with actor Nicholas Braun for a spot called 'Moist' where he humorously explains why people should drink Miller64 in January.

In addition to new creative spots, Miller64 is offering a rebate program to help consumers go Dry-ish. Just text Miller64 to 73255 and you could receive cash back on your purchase of a 24-pack Miller64 to kick start your new year. Visit www.miller64.com for full details on the offer, including state restrictions.