Miller: Dry-ish January by DDB Chicago

Client: Miller
Date: Dec 2019
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Miller64 launched a new campaign introducing its 'Dry-ish January', a movement focused on enjoying a lighter beer-ish kind of beer this new year. Miller64 is a lighter beer-ish kind of beer with only 64 calories and 2.8% ABV.

To bring the campaign to life, Miller64 partnered with actor Nicholas Braun for a spot called 'Moist' where he humorously explains why people should drink Miller64 in January.

In addition to new creative spots, Miller64 is offering a rebate program to help consumers go Dry-ish. Just text Miller64 to 73255 and you could receive cash back on your purchase of a 24-pack Miller64 to kick start your new year. Visit for full details on the offer, including state restrictions.


DDB Chicago


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