Miller: Dry-ish January by DDB Chicago

Client: Miller
Date: Dec 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
8 votes

Miller64 launched a new campaign introducing its 'Dry-ish January', a movement focused on enjoying a lighter beer-ish kind of beer this new year. Miller64 is a lighter beer-ish kind of beer with only 64 calories and 2.8% ABV.

To bring the campaign to life, Miller64 partnered with actor Nicholas Braun for a spot called 'Moist' where he humorously explains why people should drink Miller64 in January.

In addition to new creative spots, Miller64 is offering a rebate program to help consumers go Dry-ish. Just text Miller64 to 73255 and you could receive cash back on your purchase of a 24-pack Miller64 to kick start your new year. Visit www.miller64.com for full details on the offer, including state restrictions.

Credits

DDB Chicago

Miller

Overall Rating
0/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.