The Drum Awards for Marketing - Entry Deadline

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Client: Volkswagen
Date: Dec 2016
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DDB Argentina has created a spot for Volkswagen's Cross Up called 'Toilets' that shows drivers making a mad dash to restrooms at roadside diners and gas stations. Since Volkswagen claims that the Cross Up can go 1,000 kilometers on one tank, the spot aims to show that drivers of the car really won't have to make any pit stops until their bladders get the best of them.

Credits

Chief Creative Officer: Hernan Jauregui

General Creative Director: Facundo Varela & Adrian Piattoni

Copywriter: Alberto Valencia Gomez

Art Director: Martin Puiatti

Head of Production: Claudio Migliardo

Agency Producer: Micaela Picco

Production Company: Salado

Director: Rodrigo Garcia Saiz

DP: Mateo Londono

Producers: Veronica Berta & Victoria Martinez

Executive Producer: Federico Ameglio

Editorial: Salado

Editor: Mariano Baez

VFX: Salado Uruguay

VFX Supervisor: Sebastian Cerve├▒ansky