(FATH) Argentinian Foundation of Liver Transplant: advert-body-1 by DDB Argentina
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The FATH (Argentinian Foundation of Liver Transplant) along with DDB Argentina, created an awareness campaign to empower people become organ donors.
With the help of an Argentinian artist, they recreated the most wanted organs in waiting lists with the trash bags and took the exhibition out to the streets of Buenos Aires, where everyone could see the message “this is where the organs that are not donated could end up in. Do not waste life, become a donor.”
People quickly started taking action by sharing the message on social networks – using #STOPTRASHPLANT and showing their friends and family their willingness to become donors.
Credits
Creative General Directors: Adrián Piattoni / Facundo Varela
Creative Directors: Ignacio Ruarte / Santiago Salas
Plastic Artist: Melina Villellas
Photo: Ignacio Cángelo
Graphic Production: Dante Rodríguez
Retouch: Walter Becker
