The Drum Awards Festival - Official Deadline

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Date: Apr 2024
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In celebration of the highly anticipated release of Beyoncé's latest album, Cowboy Carter, Lexus Netherlands and DDB Amsterdam proudly present the Seatbelt Buckle. Crafted as an homage to the groundbreaking artist, this unique belt buckle is designed to celebrate Beyoncé’s recent milestone in American country music. With her Number 1 smash hit "Texas Hold 'Em," Beyoncé made history as the first black woman to top the American country music charts. In the chorus, she references the iconic Lexus brand ("So park your Lexus (woo) and throw your keys up (hey)"), which inspired this unique idea.