Fiverr: The Year of Do by DCX Growth Accelerator

Client: Fiverr
Date: Jan 2018
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Online gig marketplace Fiverr and its global agency of record, DCX Growth Accelerator (DCX), have introduced the next iteration of their breakthrough ‘In Doers We Trust’ campaign, marking 2018 as ‘The Year of Do.’ The next phase of the multi-million dollar integrated marketing campaign brings an enhanced direction to the creative while ramping up its unapologetic tone.

Portraying real members of the Fiverr community, the creative was shot by photographer Platon – who helped bring the initial campaign to life – and adds new assets to be used across social and digital channels. The ‘The Year of Do’ aims to fulfill the Fiverr mission by committing an entire year to enabling the Fiverr global community every single opportunity possible to do more, championing the entrepreneur in us all.

Starting today (January 8), the new, expanded out-of-home creative featuring still visuals of real Fiverr community members will begin appearing in key metropolitan rail and mass transit lines, taxi tops and striking billboards including San Francisco and New York City. Experiential elements of ‘The Year of Do’ including additional out-of-home executions, interactive experiences and global partnerships will also support the campaign throughout the year.

The campaign also features a launch video featuring a diverse group of Fiverr users talking about how they will be using the platform and what they hope to accomplish.

Credits

Agency: DCX Growth Accelerator

CCO: Doug Cameron

Executive creative directors: Al Kelly and Tommy Noonan

VP of strategy: Laurent Bouaziz

COO: Tom Sewell

Designer: Christopher Lee,

Client: Fiverr

CEO/co-founder: Michael Kaufman

Global head of creative: Tomer Inbar

Global head of brand and digital: Chris Lane

CMO: Gali Arnon

Corporate marketing VP: Peggy de Lange

Director: Ryan Hope via The Directors Bureau

Executive producers: Lisa Margulis and Sue Yeon Ahn

Line producer: Caleb Omens

Production designer: JC Molina

Photography: Platon

Nobel Hygiene: Blue Blood

Added 05 August 2020
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