Online gig marketplace Fiverr and its global agency of record, DCX Growth Accelerator (DCX), have introduced the next iteration of their breakthrough ‘In Doers We Trust’ campaign, marking 2018 as ‘The Year of Do.’ The next phase of the multi-million dollar integrated marketing campaign brings an enhanced direction to the creative while ramping up its unapologetic tone.
Portraying real members of the Fiverr community, the creative was shot by photographer Platon – who helped bring the initial campaign to life – and adds new assets to be used across social and digital channels. The ‘The Year of Do’ aims to fulfill the Fiverr mission by committing an entire year to enabling the Fiverr global community every single opportunity possible to do more, championing the entrepreneur in us all.
Starting today (January 8), the new, expanded out-of-home creative featuring still visuals of real Fiverr community members will begin appearing in key metropolitan rail and mass transit lines, taxi tops and striking billboards including San Francisco and New York City. Experiential elements of ‘The Year of Do’ including additional out-of-home executions, interactive experiences and global partnerships will also support the campaign throughout the year.
The campaign also features a launch video featuring a diverse group of Fiverr users talking about how they will be using the platform and what they hope to accomplish.
Agency: DCX Growth Accelerator
CCO: Doug Cameron
Executive creative directors: Al Kelly and Tommy Noonan
VP of strategy: Laurent Bouaziz
COO: Tom Sewell
Designer: Christopher Lee,
CEO/co-founder: Michael Kaufman
Global head of creative: Tomer Inbar
Global head of brand and digital: Chris Lane
CMO: Gali Arnon
Corporate marketing VP: Peggy de Lange
Director: Ryan Hope via The Directors Bureau
Executive producers: Lisa Margulis and Sue Yeon Ahn
Line producer: Caleb Omens
Production designer: JC Molina